Empowering Bharatiya Consumers for a Better Tomorrow
A non-profit foundation dedicated to consumer protection, sustainable practices, and supporting government policies for a Viksit Bharat by 2047.
A non-profit foundation dedicated to consumer protection, sustainable practices, and supporting government policies for a Viksit Bharat by 2047.
Building a consumer-centric society through advocacy and education
Bharat Consumers First Foundation (BCFF) is a recently established non-profit NGO (CIN: U88900GJ2025NPL160367) dedicated to creating awareness and assisting the Government to end plastic pollution as per the vision and direction of the Hon'ble Prime Minister of India.
We work towards the all-inclusive implementation of National Policies on Consumer Protection, MSME promotion, Quality Standards, Make in India, Import substitution, Vocal for Local, and Plastic Waste Management with focus on Smart, Safe, and Sustainable packaging.
BCFF operates with a clear mandate to support the Government's vision of Viksit Bharat by 2047, focusing on zero defect and zero effect products, ISI marking as a symbol of India's pride, and creating transparent and sustainable markets for consumers.
To assist policymakers in empowering and protecting Bhartiya Consumers by advocating for their rights, promoting fair trade practices, and ensuring access to safe, high-quality products and services. We strive to create an informed consumer base through education, policy advocacy, and legal support.
To build a just and consumer-centric society where every individual is aware of their rights, has access to fair and ethical products and services, and is safeguarded from exploitation. We envision a future where businesses uphold the highest standards of integrity.
Supporting government policies and consumer welfare
Advocating for consumer rights under Consumer Protection Act 2019
Supporting Micro, Small and Medium Enterprises growth
Promoting BIS standards and ISI marking for quality assurance
Ending plastic pollution through sustainable practices
Promoting indigenous products and import substitution
Smart, Safe, and Sustainable packaging solutions
Experienced professionals dedicated to consumer welfare
Founder & Independent Policy Expert
With over 30 years of experience working at all levels domestically and internationally, Shri Choudhary is highly motivated by the vision of Hon'ble Prime Minister Shri Narendra Modiji. He specializes in consumer protection, MSME promotion, and sustainable development policies.
Co-Founder & Interior Designer
A Ph.D. in Art and Architecture with focus on environment and sustainability. Dr. Jain is the granddaughter-in-law of Late Shri V.K Jain - Retd. IPS, DGP - UP and Special Secretary Home, GOI. She is highly dedicated to implementing BCFF's Vision and Mission.
Distinguished experts and retired government officials guiding our mission
Retd. IAS - Former DCPC Secretary, GOI
Distinguished civil servant with extensive experience in consumer protection and policy formulation. Former Secretary of the Department of Consumer Protection and Cooperation, Government of India.
Retd. IAS - Former Food & Agriculture Secretary, GOI
Eminent administrator with deep expertise in food security, agriculture policy, and consumer welfare. Former Secretary of Food and Agriculture, Government of India.
Retd. IAS - Former Fertilizer Secretary, GOI
Senior bureaucrat with specialized knowledge in fertilizer policy, agricultural inputs, and rural development. Former Secretary of Fertilizers, Government of India.
Retd. IAS - Former DCPC Secretary, GOI
Distinguished civil servant with extensive experience in consumer protection and cooperative development. Former Secretary of Department of Consumer Protection and Cooperation, Government of India.
Retd. IAS - Former Education Secretary, GOI
Eminent educationist and administrator with deep expertise in educational policy, skill development, and academic excellence. Former Secretary of Education, Government of India.
Retd. IAS - Former DCPC Secretary, GOI
Senior civil servant with specialized knowledge in consumer protection, cooperative movement, and rural development. Former Secretary of Department of Consumer Protection and Cooperation, Government of India.
Retd. IAS - Former Secretary, GOI
Distinguished administrator with extensive experience in government policy formulation and implementation. Former Secretary in various ministries, Government of India.
Retd. IAS - Former Chief Secretary, Gujarat
Eminent administrator with deep expertise in state governance, development policy, and administrative reforms. Former Chief Secretary of Gujarat, leading state-level policy implementation.
Retd. IAS - Former Chief Secretary, Rajasthan
Distinguished civil servant with extensive experience in state administration and development planning. Former Chief Secretary of Rajasthan, overseeing state-level governance and policy implementation.
Retd. IPS - Former CRPF DG, GOI and DGP-UP
Eminent police officer with distinguished service in law enforcement and security management. Former Director General of CRPF and Director General of Police, Uttar Pradesh.
Retd. IFS - Former MEA Secretary, GOI
Distinguished diplomat with extensive experience in international relations and foreign policy. Former Secretary of Ministry of External Affairs, Government of India.
Retd. IRS - Former Special Secretary Revenue, GOI
Senior revenue officer with specialized knowledge in taxation policy, fiscal management, and economic governance. Former Special Secretary Revenue, Government of India.
Academician - Former Director IIT Bombay & Ex. Chairman IIT Roorkee
Eminent academician and technocrat with distinguished leadership in premier educational institutions. Former Director of IIT Bombay and Chairman of IIT Roorkee, driving excellence in technical education.
Philanthropist, Educationist, Mumbai
Distinguished philanthropist and educationist with deep commitment to social development and educational excellence. Based in Mumbai, contributing significantly to educational and social welfare initiatives.
Senior Advocate, Delhi
Eminent legal professional with extensive experience in constitutional law and consumer protection. Senior Advocate based in Delhi, specializing in legal advocacy and policy consultation.
Technical Expert, Academician - UDCT, Mumbai
Distinguished technical expert and academician with specialized knowledge in chemical technology and research. Academician at UDCT Mumbai, contributing to technical education and research excellence.
Policy Expert - Alumni - IIM Ahmedabad
Distinguished policy expert with strong academic foundation from premier management institution. Alumni of IIM Ahmedabad, specializing in policy formulation and strategic management.
Economist - Alumni - St. Stephen's College, Delhi
Eminent economist with strong academic foundation from prestigious educational institution. Alumni of St. Stephen's College, Delhi, specializing in economic analysis and policy research.
Economist - Alumni - Delhi School of Economics, Delhi
Distinguished economist with specialized knowledge in economic theory and policy analysis. Alumni of Delhi School of Economics, contributing to economic research and policy development.
In Memoriam - Retd. IAS, Former CMD of IPCL - GOI and GNFC - GOG
The Seniormost Honorary Advisor of BCFF, who dedicated his life to public service and consumer welfare. His guidance and wisdom continue to inspire our mission. Sad demise on 03.08.2025.
Contributing to Viksit Bharat 2047
BCFF is committed to contributing to the vision of Viksit Bharat as envisaged by the Hon'ble Prime Minister of India Shri Narendra Modiji. We work towards ensuring that every Indian can contribute to making Bharat Viksit by 2047.
Minimize waste generation
Extend product lifecycle
Convert waste to resources
Create sustainable value
Develop new solutions
BCFF's initiatives and recommendations have been recognized and referenced in various parliamentary proceedings, demonstrating our commitment to policy advocacy and consumer protection.
Lok Sabha Unstarred Question No. 2651
05.08.2025
Reference to BCFF's recommendations on MSME promotion and quality standards.
Rajya Sabha Unstarred Question No. 1815
05.08.2025
BCFF's consumer protection initiatives acknowledged in parliamentary proceedings.
Lok Sabha Unstarred Question No. 2390
04.08.2025
BCFF's plastic waste management recommendations referenced in environmental policy discussions.
Lok Sabha Unstarred Question No. 2101
01.08.2025
BCFF's sustainable packaging initiatives recognized in chemical industry regulations.
Join us in empowering Indian consumers
Ahmedabad, Gujarat, India
Delhi, India
CIN: U88900GJ2025NPL160367